Objectives and competences

Training goals

The main aims of the Degree in Tourism are described below:
  • To train professionals capable of applying the following skills in the exercise of a profession:
    • Management activities
    • Advice
    • Designing policies and tourism plans
  • To train professionals capable of developing the aforementioned activities:
    • In an organisation as a whole
    • In any of its functional areas
    • In the management of territories and tourist destinations
Graduates must know how all these functional areas operate within the general context of tourism, and within the global context of the economy. They must likewise be able to contribute to the smooth running of a business and to the improvement of its turnover. 

Therefore, at the end of their training students must demonstrate that the following goals have been attained:
  • The ability to identify and anticipate opportunities to promote new projects.
  • The ability to recruit, manage and motivate people.
  • The ability to make decisions.
  • The ability to design and execute actions in order to achieve the goals set.
  • The ability to assess results.
  • The ability to promote business development initiatives.


General competences

  • Capacity for analysis and synthesis.
  • Capacity for organisation and planning.
  • Capacity for teamwork and leadership.
  • Capacity for working and learning autonomously, and for interacting with other people by means of cooperation and collaboration.
  • Capacity for acting with rigour, making a personal commitment and upholding quality standards.

Specific competences

  • To set up and manage a tourist service company based on and in response to the changes that occur in the context in which it operates
  • To perform the aforementioned functions in the different functional areas of a tourist company or institution.
  • To apply instrumental techniques to the analysis and resolution of business problems, and to the decision-making process.
  • To identify, manage and design strategies and management plans for tourist areas and destinations based on sustainability principles.
  • To understand the principles of tourism, its spatial, social, cultural, legal, political, employment and economic dimensions.
  • To design tourist products and define objectives, strategies and trade policies.
  • To identify tourist resources and evaluate their potential.
  • To have a knowledge and command of foreign languages.
  • To be able to make decisions on financing and investment in companies that provide tourism services.
  • To find the right balance between management goals and tourism management in order to achieve a satisfactory tourism experience that is also culturally legitimate.
  • To understand the legal framework that governs tourism activities.

Strategic competences

  • Command of oral and written communication.
  • Knowledge and command of English as a foreign language.
  • Command of IT.
  • Respect and development of human rights, democratic principles, the principles of equality between men and women, the values of a culture of peace and other democratic values (Royal Decree 1393/2007, 29 October).